Perhaps one of the lesser known areas in the centre of London, Fitzrovia has grown considerably in recent years thanks to the number of media companies that have set up business in the area. Located one mile north of Trafalgar Square and tucked neatly between Soho and Bloomsbury, Fitzrovia is known as an attractive and trendy 'urban village' that even celebrities enjoy moving to.
Variety is the order of the day in Fitzrovia, with the architecture varying widely from the 18th century, through Victorian period and into the modern era. While the skyline is dominated by the BT Tower, those on the ground can just as easily find themselves on one of the wide streets lined with Victorian buildings, which make the area a really quirky and interesting place for people to live and work.
Why should I buy in Fitzrovia?
Wonderful public transport
Thanks to its very central location in the capital, Fitzrovia has one of the lowest car ownership rates in the whole country, and many people actually opt to cycle or walk rather than even making use of public transport. However, for those who need to travel, the options around here are marvellous.
On the Underground system, there are a number of stations that serve Fitzrovia, with Great Portland Street, Warren Street, Euston Square, Goodge Street, Tottenham Court Road, and Oxford Circus all within short distances of the area.
Marylebone, Euston, Charing Cross, Kings Cross, and St Pancras International are also within around a mile of Fitzrovia, which means that you can find a transport hub within walking distance to most places you might need to go.
Its city centre location also means that it is easy to walk to most other vibrant places you may want to visit, including the likes of Oxford Street, Trafalgar Square and Piccadilly Circus.
Fantastic investment options
Thanks to its trendy aura and the abundance of hip, young media companies, Fitzrovia is a haven for the young professional, and thanks to that, the vast majority of properties in the area - 75 per cent - are flats, which makes it not only a fantastic place for people to buy in to live there, but also represents a great chance for landlords to get stock in the city centre that will be hugely attractive to young people.
Prices for a flat in Fitzrovia currently average at £1.5 million approximately, while those who are looking to buy one of the few impressive houses in the area will need to shell out a little more - around £4 million to be exact. Rental prices in the area are surprisingly cheap, however, for such a vibrant part of London, with the average monthly rent currently sitting at just £665.
Why should I live in Fitzrovia?
A wealth of shopping options
Although the name Fitzrovia might not be one you've heard before, it is actually one of the most popular shopping areas in the city, with high street names and outlets abound.
The main shopping street in Fitzrovia is Tottenham Court Road, but there are many other top streets surrounding as well, including the likes of Oxford Street, one of the most famous and popular spots for a bit of retail therapy in the capital.
If you head to Tottenham Court Road, you'll find some of the best furniture and homeware stores that you'll come across anywhere in Europe. With such a wide range across a number of different stores, there will be something truly for everyone - as a rule, if you can't find it here, you won't find it anywhere. And what better time to go searching for new furnishings when thinking of buying a new home? You can really turn the place into your own personal dream.
However, for those looking for a bit of everything - particularly fashion - is there really a better place to shop than Oxford Street? You won't find the sort of chic boutiques you get elsewhere here, but the number of high street brands on display will really keep you busy. Everything from Topshop and Next to American Apparel and Intimissimi (a lingerie shop with a difference) will see you spending a whole day shopping before you even know where the time has gone.
Cuisine for all palates
Eating is one thing that Fitzrovia residents enjoy - the sheer number of restaurants in the area are testament to that - so you can rest assured that no matter what you're looking for, you can find a palate pleasing meal somewhere in the area that will keep you coming back for. Some of the very best and most popular eateries in the area to visit are:
• Vanilla - Situated just ten minutes from Oxford Road, Vanilla offers private dining in a lavishly decorated modern cocktail bar. Fine meals are served as part of a set lunch menu and a more upscale evening selection, all presented with a wonderful selection of wines.
• Hakkasan - Not quite as upmarket, but much more fun, Hakkasan is a restaurant that feels like a nightclub. With its dim lights, attractive interior and secluded seating areas, you can enjoy the Oriental-inspired dishes in a setting that is unique and interesting.
• Roka - An award winning eatery on Charlotte Street, Roka serves contemporary Japanese Robatayaki cuisine in an informal but striking setting. It's a great place to dine for lunch.
• Shochu - And when you've finished at Roka, what better way to spend the rest of your night than to head downstairs to Shochu. In this stylish lounge, you'll find cocktails you've never even heard of before, all based on the Japanese spirit that gives Shochu its name.
While some areas cater well to those looking to hit the clubs and stay out all night, Fitzrovia is more suited to those looking to see the best of the bars. It has a range of unique and interesting drinking haunts that are well worthy of a visit.
We take a look at some of the best:
• Red Bar at Bam-Bou - Are you looking for something a bit cultured and classy? Look no further than Red Bar, on the third floor at Bam-Bou, where you will find one of the widest ranges of whisky you'll ever see, as well as a brilliant cocktail menu and a great selection of bar snacks.
• Nordic Bar – It's time for some fun, and nowhere delivers it quite like Nordic Bar, where you can find shot wheels, ping pong tables and a range of quirky Scandinavian cultural aspects. The place is decorated minimalistically, but the light and airy atmosphere is quite wonderful, and there's nowhere better to enjoy a fun night out during the week.
• The Roxy – What could be better than a little hybrid of London and New York? This quirky basement bar is dimly lit, trendily designed with all of its exposed brickwork and old school touches is easily one of the trendiest bars in Fitzrovia. Book an area to make sure you can get in, because it does get busy.
• Bubbledogs - And for something completely outlandish, head to Bubbledogs - a champagne bar with a real difference. There's no vol au vents and caviar to be found here, where champagne is served alongside hotdogs!
A hidden gem in Fitzrovia
Sometimes we just want to get away from the crowds and relax with our friends after work, and although that can be hard in central London, there are still a few hidden gems around. Few are better than Oskar's Bar. Located below Dabbous Restaurant, this cocktail bar has touches of New York in a spacious and stylish surrounding. But keep it to yourself...it's not well known, which makes it a great place to get away from the crowds.